Study links entrepreneurial optimism with business success

Widespread collective entrepreneurial optimism in the United States is highly predictive of the number of new venture startups and small business growth, according to a University of Oklahoma study that included UCF College of Business professor Aaron F. McKenny. McKenny teamed up with University of Oklahoma professors Jeremy C. Short and Aaron H. Anglin to …

Bill Steiger Highlights Professional Selling Program at Dean’s Luncheon

To promote thought leadership in the UCF College of Business Administration (#UCFBusiness), Dean Paul Jarley hosts a monthly luncheon, gathering faculty from various departments to discuss events in the college. February’s guest speaker was Bill Steiger, coordinator of the Professional Selling Program. The Professional Selling Program is a selective degree track within the Department of …

Asking economists: How will the economy grow?

  Sean Snaith, Ph.D. “The government has said that the U.S. economy, as measured by the gross domestic product, or GDP, grew at an annual rate of 2.4 percent in 2014, up from 2.2 percent in 2013. In the first quarter 2015 Bankrate Economic Indicator survey of leading economists, we asked: At what rate do …

WFTV Channel 9: Removing Bias from the Promotion Process

  Benjamin Rockmore, Ph.D. 9 Investigates discovered Sanford police officers competing for a promotion won’t be evaluated by their boss. The city is spending thousands of dollars to hire an outside firm to decide who will become sergeant or lieutenant. “We put everyone on the same playing field. If you study for the test, if …

Super Bowl advertisers may resort to ‘guerrilla’ means to get eyes

  Amit Joshi, Ph.D. In the high-stakes battle between advertisers at this year’s Super Bowl, top corporate brands such as Budweiser, Doritos and Pepsi are once again spending record amounts for precious time during Sunday’s big game. But some researchers and advertising veterans say a more low-key guerrilla marketing campaign might be a better option …